Identity
Brand Identity
How your business is recognized, understood and remembered before you get the chance to explain it. Positioning, color, type and voice are where that gets decided, once and on purpose.
Before you say a word
What a stranger does before you explain anything
In that moment, a stranger
spots the sign, the truck or the post and knows it's yours, without having to guess.
In that moment, a stranger
can tell what kind of business it is and whether it's for them, before anyone explains it.
In that moment, a stranger
thinks of you again when they need what you do, instead of comparing you on price.
One system
Where that gets decided
- Positioning
- Color
- Type
- Voice
LogoFollows from them
How the business looks and sounds is part of its identity, not the whole of it. The parts get worked out together, as one system, so nobody has to guess and the logo has something to follow.
How much identity work you need
- Website (included)
- Sign (not included)
- Truck (not included)
- Menu (not included)
- Proposal (not included)
- Shirt (not included)
- Inbox (not included)
Enough to make the site cohesive.
Every website we build already includes type, color and a visual direction that hold together. For most businesses, that is the right amount.
When the identity has to work off the website too.
On a sign, on a truck, on a menu, in a proposal, on a shirt, in someone's inbox. That is a different piece of work with a different scope, and it is quoted separately.
Small-business branding, visual identity, typography, brand design: whatever you call it, this is that work.
When it makes sense
- You have a logo, but nothing else agrees with it.
- Every new piece gets designed from scratch, and it shows.
- Someone else makes things for you and has to guess.
- The business has changed and the identity did not change with it.
- You are about to spend money on signage, packaging, or print, and you would rather do it once.
What this is not
- A logo on its own, handed over and left with you to figure out.
- A fixed package with tiers.
- Something we'll tell you that you need. If the identity work inside your website project is enough, I'll say so.
Ask, and you'll get a straight answer.
We publish the price of what is standardized and custom quote what varies. Identity work genuinely varies, so it is scoped and quoted for your business.
Why there's no number here
Two businesses can ask for the same thing and need very different amounts of it, so there is no number on this page to anchor you to the wrong one. What the work involves depends on what you already have and what it has to cover.
Ask, and you'll get a straight answer about what the work would involve and what it would cost before you commit to anything.