The Connected Website System
Custom website design for service businesses in Chattanooga
A site built by one web designer around your business, with original photographs and a front door that answers when someone knocks.
Included in every base website
The front door answers
Every base website includes basic lead capture.
Advanced systems are optional and scoped to the business.
- Capture
Every inquiry from your site comes in through one form that works on every device.
- Organize
Inquiries land in one place instead of scattered across a personal inbox.
- Notify
You know a new inquiry exists without going looking for it.
- Confirm
The person who reached out gets an instant confirmation, so they are not sitting there wondering whether it sent.
A 2011 study of about 1.25 million leads found that reaching out within an hour made qualifying an inquiry roughly seven times more likely than waiting an hour longer. That research is about qualifying an inquiry, not closing a sale, and it looked at one set of businesses at one point in time. We build the notification and the confirmation because they are what make a fast answer possible for you.
The full breakdown of that study, including what it doesn't showWhat the starting price covers
Inside the build
Four parts of every base website.
Made for these pages, in your space, with your people and your work.
Planned before the camera comes out
Photographs made specifically for this website. Orientations and crops are decided in advance, so every image already has a place to live.
The actual business
Shot in your space, with your people and your work, so the site looks like the business it is.
More than the site calls for
An additional 50-image brand library can be added to the project.
Camera-shy?
Say so in the first conversation and we'll plan the session around your hands, your work, and your space instead of your face.
Written from your discovery conversation.
Story-driven copy
Shaped by what you tell us, within the project's defined scope.
The facts stay yours
Services, pricing, credentials, dates, and history come from you and are yours to confirm.
The structure search engines read.
Built in
Page titles and descriptions, clean heading structure, image alt text, and an indexable build.
Something real to read
Structure, speed, and clear content give search engines something real to read.
No one can promise you a #1 ranking, and we won't.
We build the foundations and tell you plainly what they can and cannot do.
A custom 4-5 page site, carried from visual direction through launch.
Shaped to your business
A custom 4-5 page marketing website, typically Home, About, Services, Gallery, and Contact, with enough brand identity work (type, color, and visual direction) to make it cohesive.
On every screen
Responsive, mobile-first implementation, connected to your own domain.
Carried through launch
Two consolidated refinement rounds and one final launch polish, then launch QA and launch support.
Connected Business Systems
What happens after the first answer
The base website handles the first moment.
What happens after that is different for every business, which is why it isn't in the base build.
- First Contact
- Interest to Client
- Client Care
Custom systems for inquiries, sales, and client care: optional, quoted separately, and scoped to the way your business actually runs.
Customer follow-up systems, never payroll, point of sale, or accounting.
See the three systemsPrice
Starting at
$9,900
+ applicable tax
No surprise fees. Everything that could change your total is named in your written quote before you sign. Nothing gets added afterward that you did not agree to.
Where a custom Candor + Halo website starts, not where every project lands.
It covers the base build above: the strategy, the design, the development, the copy, the photographs made for the pages, and the basic lead capture.
Quoted for your project
- Additional pages
- A larger image library
- Brand identity as its own engagement
- Advanced systems
- Photography travel beyond the Chattanooga area
Payment, launch, and hosting
Pay in full, or split it across two or three payments. Receive a discount when you pay in full. The exact amounts and dates are confirmed in your written quote. Work begins once the agreement is signed and the first payment clears.
Your site launches (or transfers) only after the final payment clears. No surprises on either side.
Two months of hosting are included, starting the day your site goes live. It ends automatically and does not renew. Ongoing website care is a separate optional plan, discussed during quoting.
You don't have to know what you need yet.
Tell me about your business and what isn't working. I look first, then tell you the smallest right first step.