Photographs of your actual business: the people, the place, the work, and what it feels like to walk in. Included with a Candor + Halo website, or booked on its own.
What gets photographed
All five frames: Happy Tails Grooming Salon, Cleveland, TN
Why it matters
A stranger comparing two businesses can tell which website shows the actual place they would walk into. That is the gap real photography closes.
Research on human imagery in website design found that showing relevant people and context can influence how present and trustworthy a business feels online (Cyr, Head, Larios & Pan, 2009, MIS Quarterly). That research does not claim custom photography always outperforms stock, and neither do we.
Satisfaction research going back decades shows that how people judge an experience depends partly on the expectations they arrived with (Oliver, 1980, Journal of Marketing Research: foundational theory, not a website-specific study). For a business people visit in person, the website is where those expectations get formed. Imagery that misrepresents the property, the scale, the people, or the experience sets customers up to arrive expecting something different. Photography that shows the place as it actually is helps customers arrive with a clearer idea of what they are choosing.
How to book it
Same photographer, same way of working... the difference is only whether a website is part of the project.
Included with every website
Add-on
For a website project that wants more than the site itself calls for: a reusable set for menus, social, print, and whatever comes next, planned and shot alongside the website work.
$2,950 + applicable tax Separately scoped as an add-on to a website project
Booked on its own
Usually a full business story library: the people, the space, the services, the details, and what it feels like to be a customer there, photographed as one set and edited to tell that story rather than run through a preset.
Before you book
From Keena
I hear some version of this in most first conversations, so let me say it plainly: you do not have to love cameras to do this. Say so in the first conversation and we'll plan the session around your hands, your work, and your space instead of your face. The photographs are of your business... you decide how much of you is in them.
Sessions are included within the approved Chattanooga-area service zone, with the exact location confirmed during quoting. Select regional photography travel is available for an additional custom travel fee. Farther-away clients can work with a local photographer directed by Candor + Halo, so the images are still planned around the pages they'll live on.
The gallery shows this work with the businesses' permission.
Tell us about the business and where the photographs need to live. With a website or on its own, it starts with a conversation.
